Claresto gives finance, compliance, and marketing leaders one place to see who changed what across every ad platform — and prove it.
Most ad tools optimize bids and leave governance empty. Claresto is built the other way around. It connects to your ad platforms as a read-only observer, watches accounts, builds the audit trail, routes high-impact changes through approval gates, and never edits, pauses, or publishes on your behalf. Role-based access, maker-checker approvals, and a tamper-evident change ledger are core to the architecture, not add-ons. This is the control layer finance and compliance have always wanted over paid media.

Access is scoped to roles, and the person who proposes a change is never the only one who can release it.
Permissions are scoped per role — viewer, analyst, approver, administrator — so people get exactly the access their job requires. High-impact changes run through a maker-checker model: one role proposes, another reviews and approves before anything advances. It's the separation of duties finance and compliance expect, applied to ad operations where it has usually been missing. Every approval is written to the audit ledger with actor, timestamp, and rationale.
Claresto records every ad-operations change in a hash-chained ledger that spans all your platforms.
The governance quadrant — change audit, finance, compliance, transparency — is the space most ad tools leave empty. Claresto fills it. Every budget, bid-strategy, targeting, and creative change is recorded into a single cross-platform ledger, where each entry is hash-chained with SHA-256 so any later edit to a prior record is detectable. The ledger captures what changed, who changed it, when, and under which approval — and it's exportable for audit and finance review instead of locked inside the tool.
Claresto reads what governance and reporting require — and nothing more.
Because Claresto reads from ad platforms rather than writing to them, the data it handles is primarily campaign, spend, and change metadata. The platform is built around data minimization, explicit and revocable connection scopes, and configurable retention, with GDPR principles — minimization, purpose limitation, and subject rights — built into the architecture. Encryption in transit and at rest is standard.
Built to clear procurement and security review without a screenshot scramble.
Claresto is built to a SOC 2-style control standard from the ground up: read-only ingestion, role-based access, maker-checker separation of duties, access reviews, encryption, and a tamper-evident change ledger. A DPA, sub-processor list, security documentation, and control mappings are available for enterprise diligence under NDA.
Role-based access, maker-checker approvals, an immutable cross-platform change ledger, and audit evidence on demand.