Ad Operations Command Center

Your budget is leaking right now. You just can't see it yet.

Claresto is the control plane for cross-platform paid media — Google, Meta, Microsoft, LinkedIn, TikTok. We monitor every account, flag the silent failures, and keep a receipt for every change, so a draft nobody published stops bleeding budget.

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39%

of CMOs are cutting agencies and bringing media in-house

and inheriting the operational risk with it (Gartner, 2025)

59%

report insufficient budget to execute strategy

no slack to absorb a silent overspend (Gartner)

60%

cite budget-cycle misalignment with how media actually spends

the draft-never-published failure lives in this gap (EY)

21.5%

of marketers still trust last-click attribution

one in five reallocating budget on a number the CRM disproves (eMarketer)

The 14-day silent failure

14 days. One unpublished draft. Six figures gone.

Someone cut the budget. They built the change, reviewed it, saved it — and it sat as an unpublished draft. Google and Microsoft kept spending at the old rate. No error. No alert. No red flag anywhere. For 14 days the accounts overspent against a number that had already been approved down, and every dashboard in the building showed green. The draft was finally caught by accident. That's the whole problem: the worst budget failures don't crash, they go quiet. Claresto is built to hear the silence — to catch the class of failure that has no error message, before it turns into a line item.

The change was made — it was just never published

Platform-reported metrics looked normal the entire time

The only signal was the spend itself, and no one was watching it cross-platform

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One control plane

Eight ways ad ops fails. One place to govern all of them.

Point tools fix one symptom. Claresto runs the whole operation — monitoring, guardrails, and governance across every platform.

Command Center

Cross-platform pacing, drafts, drift, and alerts — live, on one screen.

Change Audit

The cross-platform change log almost no tool keeps, and SOX auditors keep asking for.

Anomaly Detection Claresto AI

Statistical baselining that flags the silent failure before two weeks of budget is gone.

Attribution

Platform-reported ROAS versus CRM-verified truth — and the broken tags causing the gap.

Finance & Recon

Invoice-vs-tracked-spend reconciliation, GL allocation, and accruals — no spreadsheet archaeology.

Coverage Proof

The receipts: an 8-pain coverage matrix scored against every tool you're comparing us to.

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The coverage gap

Every other tool covers one or two of the eight. We cover all eight.

Run the matrix and the picture is brutal. Shape, Optmyzr, Triple Whale, Northbeam, Marin, Supermetrics, AgencyAnalytics, HubSpot Ads — each scores roughly 1.5 to 3.5 out of 8, and they all cluster in optimization and reporting. The entire governance quadrant — Change Audit, Finance Reconciliation, Compliance, Stakeholder Transparency — sits nearly empty across the whole category. That's not a feature gap. It's the gap where six-figure failures hide. Claresto is built to cover all eight where rivals don't, because the four pains everyone skips are the four that actually cost you money.

Claresto: 8/8 ad-ops pains covered

Competitors: ~1.5–3.5/8, clustered in optimization and reporting

The governance quadrant — Change Audit, Finance, Compliance, Transparency — is empty across the field

It's the difference between tuning the bid and trusting the books

What Makes Claresto Savage

Six things we'll say out loud that your tools won't.

Plain claims. Easy to verify. Hard to argue with.

Your dashboard shows what published. We show the gap between what you decided and what's actually spending — that's where the money leaks.

Bid optimizers make a running campaign faster. They can't see a budget cut that never went live. We can.

Platform-reported ROAS is the platform grading its own homework. We tie spend to closed-won in your CRM — true 4.51x where the platform claimed 5.8x, a 22% gap you were about to reallocate on.

Every competitor lives in the optimization quadrant. We own the governance one — Change Audit, Finance, Compliance, Transparency — that they left empty.

'We'll catch it in the weekly review' is a 14-day exposure window. Our median time-to-detection is measured in minutes.

Catch 1-3% of monitored spend in waste and Claresto pays for itself 4.5x to 13.6x over. The math isn't aspirational. It's the floor.

Stop finding the leak in the invoice

See your spend the way your CFO wishes you already could.

Catching even 1–3% of monitored spend in waste means Claresto pays for itself 4.5x to 13.6x over. The downside is the next 14-day draft.

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