What Claresto does, what it does to your ad accounts, who it’s for, and what it costs.
Claresto watches every client’s ad accounts and tells you when money is leaking — before the client or the invoice does. It works in three steps. Catch: it watches Google, Meta, Amazon, TikTok, LinkedIn and Microsoft around the clock and flags mistakes like a budget change that was never published, a campaign past its cap or a broken tracking tag. Fix: every problem comes with the fix, applied in one click after someone on your team approves it. Prove: client-ready reports show what was caught, what it saved, and the real results checked against the client’s CRM.
Claresto reads your ad accounts. It never changes anything on its own — a fix goes live only after someone on your team clicks Approve, and every change is logged. Each log entry records who, what, when, before and after. You can remove Claresto’s access from each ad platform at any time.
Both, agencies first. Claresto is built for agencies that run paid media for several clients: one screen for every client, client reports and a client view. A single brand — one company running its own ad accounts — gets a simpler version with the same checks on its own accounts. The toggle at the top of the homepage switches the site between “For agencies” and “For brands”, and the live demo has the same switch: Agency or Single brand.
Google, Meta, Amazon, TikTok, LinkedIn and Microsoft — all six, on every plan.
Single brand is $299/mo for one brand with up to $100K/mo in ad spend. Agency is $699/mo for up to 15 clients and $500K/mo in ad spend. Enterprise is priced to fit, for unlimited clients and spend. Every user is included on every plan, and annual billing gets you 2 months free.
The demo runs on permissioned, anonymized real ad-account data. Brand details are removed or substituted before anything is shown, but the spend, pacing, alerts, drafts and changes behave the way real accounts do. You can explore everything without connecting your own accounts.
The least each platform allows for what you turn on. Watching your accounts needs read access. If you want one-click fixes, Claresto also asks for permission to make changes — and still makes one only after someone on your team clicks Approve. The security pack lists every permission, platform by platform.
Claresto reads the settings that are actually live on each platform, not the draft someone meant to publish. When a budget, targeting or schedule change is saved as a draft and never published, the live campaign keeps running the old numbers. Claresto shows the live value next to the saved one and logs it in Changes & drafts. You can see this in the live demo.
Claresto connects to Salesforce and HubSpot, with other CRMs set up during onboarding. It matches ad clicks and leads to closed deals in the CRM, then shows the gap between what the ad platform claims and what the client’s CRM shows — for example, platforms over-counting conversions — and flags broken tracking tags that make the platform number look better than it is.
No. Your ad and CRM data is never used to train AI models and is never pooled with other customers’ data. Claresto learns what normal spend looks like for each campaign from that account’s own data only.
It is built to pass vendor security reviews. A security pack — how access works, the permissions we ask for, encryption, data retention, our data processing agreement and the list of sub-processors — is available under NDA. See the Security page for details.
You choose, by type of data. The change log and invoice records are kept for years, for audits and month-end. Raw campaign and spend data can be kept for a shorter, rolling window. Enterprise plans can set their own windows.
Every change on every connected platform goes into one log: who, what, when, before and after, and who approved it. Each entry is sealed with a fingerprint of the entry before it (SHA-256), so editing an old entry breaks the chain and shows. You can export the log for your finance team or your clients.
Bid tools tune campaigns that are already running. Dashboards show the numbers after the fact. Claresto watches for the everyday mistakes neither of them catches — a budget change that never went live, a campaign past its cap, a broken tag, an invoice that doesn’t match — and fixes them with your sign-off.